MBA SUBJECTS - DETAILS OF MBA

MBA SUBJECTS |   Details of MBA , Friends, we hear many times that he is doing an MBA, She is going to an MBA. And many parents also advise their children to do an MBA. But we don’t have that much information about MBA. So today I am trying to write something about MBA SUBJECTS , I hope that you will definitely get this post helpful . source-bizjournals.com MBA FULL FROM = Master of Business Administration, this is a degree you can get knowledge about  MBA  subjects details . In this degree, you will be introduced to business management, Business Skill, Marketing skill, Business Strategy etc. Friends, you are seen today that there is a time of globalization. Corporate, Industrial, The economy is growing  all over  the world. In this way, MBA is an excellent package giving option. It is not only in India but in foreign countries it is scope too wide. So come know about the MBA.  ( MBA TOPIC) Elig...
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DEFINITION OF MARKETING & DIFF IN SALES AND MARKETING- MBA TOPIC


   BEST DEFINITION OF MARKETING

All About MBA TOPIC|   Marketing is an organizational function & a set of processes for creating, communicating, & delivering value to customers in a way that benefits the org.  & its shareholders.
-AMERICAN MKT. ASSOCIATION



 DIFFERENCE IN SALES & MARKETING

• There are 2 major differences between Sales & Marketing
1. AS A FUNCTION
2. AS A CONCEPT / PHILOSOPHY

1.    AS A FUNCTION
• Sales or Selling is the core function of
  Marketing.
• It's also the end of Marketing. All that
  marketer does is with the sole intention of
  generating profitable sales.
• We may have moved from Sales concept to
  Marketing concept & Theodore Levitt may
  term over focus to selling as Marketing
  Myopia yet the the fulcrum of all activities still
  remain as “SALES”
DEFINITION OF MARKETING & DIFF IN SALES & MARKETING,MBA TOPIC,MBAtopic in 2019


      2.    AS A CONCEPT
  •   ·        MARKETING IS AT THE CENTRE OF ALL

               BUSINESS ACTIVITIES
  •   ·        SELLING IS AT THE CENTRE OF ALL

               MARKETING ACTIVITIES



SALES VS MARKETING PHILOSOPHY


SALES
MARKETING
  1. OLD CONCEPT
  2. PROFIT ORIENTED
  3. INSIDE-OUT VIEW
  4. SIMPLE – (JUST PRODUCE)
  5. PRINCIPLE OF “CAVEAT EMPTOR” (LET BUYER BEWARE)
  6. SELLER/ PRODUCT IS KING
  7. PRESUPPOSES ALL BUYER ARE IDENTICAL
  8. STARTS WITH PRODUCT DESIGN
  9. PRODUCT PLANNING & DEVELOPMENT AS PER TECHNOLOGY AVAILABLE
  10. SALES THRU PRODUCT UPGRADATION & PUSH STRATEGY
  11. RESEARCH ON PRODUCT UPGRADATION
  12. COY HAS NO DIRECT LINK WITH CUSTOMERS
  13. PRODUCT BASED PRICING – FORWARD
  14. SALESMEN ARE IMPORTANT AS GOOD SALESMAN & PRODUCT WILL SELL ON ITS OUN
  15. CONCEPTS OF PRODUCTION & SELLING  USED
  1. NEW CONCEPT
  2. CUSTOMER SATISFACTION ORIENTED
  3. OUTSIDE-IN VIEW
  4. COMPLEX (SALES IS A PART)
  5. PRINCIPLE OF “CAVEAT VENDOR” (LET SELLER BEWARE) FOLLOWED
  6. CUSTOMER IS KING
  7. PRESUPPOSES ALL BUYERS ARE UNIQUE
  8. STARTS WITH MKT SEGMENTATION
  9. PRODUCT PLANNING & DEVELOPMENT AS PER CUSTOMER NEEDS
  10. SALES THRU CUSTOMER SATISFACTION & PULL STRATEGY
  11. RESEARCH ON CUSTOMER BEHAVIOR
  12. COY HAS DIRECT LINK TO CUSTOMERS
  13. CUSTOMER BASED PRICING - VALUE
  14. SALES PROMOTION & MIDDLEMEN IMPORTANT
  15. CONCEPTS OF MARKETING USED – P’s











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